Due to a change in the composition of the Indian squad, the talismanic batter Virat Kohli may not be playing as much cricket, as usual, this year, but he still earns the most money from any Indian on the photo and video blogging site Instagram. According to a source, Kohli paid a staggering INR 11.45 crore for each sponsored Instagram post he published in the 2023 list. Football legend Cristiano Ronaldo came in first on the list, followed by Lionel Messi, his bitter rival.
Ronaldo demands a staggering fee of USD 3.23 million, or around INR 26.75 crore. Messi, on the other hand, costs USD 2.56 million for each Instagram post, which, according to Hopper HQ, is equivalent to INR 21.49 crore for each post.
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The only Indian to reach the top 20 list internationally is Virat Kohli. He reportedly charges USD 1.38 million for each Instagram post. For one position, he made 11.45 crore Indian rupees. Currently, he has 256 million platform users as followers.
Co-founder of Hopper HQ Mike Bandar was astonished to see how much money international celebrities had made on Instagram over the years. He also emphasised the importance that sports players had off the pitch.
The fact that the platform’s annual revenue rises every year continues to astound Bandar. “However, the best players who consistently perform well excite me more.
“It’s clear that conventional superstars still have influence over the new ‘influencer’ status thanks to their sparkle and glamour. Ronaldo and Messi clearly personify the power of personal branding and the impact it has on us ‘regular’ people. They not only rule the field, but also the digital realm.
The next Indian on the list is actor Priyanka Chopra Jonas, who is ranked No. 29 and has appeared in both Hollywood and Bollywood. According to the article, she charges USD 532,000 (INR 4.40 crore) for each position.
