As part of a strategic move in order to reach the broader audiences in India today which means on Monday, the Multinational company mastercard announced its collaboration with the Board of Control for Cricket in India (BCCI), to be the title sponsor for the all the International matches on the home grounds including the domestic trophy matches such as the Duleep trophy, Ranji Trophy, and Irani Trophy organized by BCCI. The international and domestic matches also include the junior team players under 19 and 23 in India.
Not only this, Master card to broaden its domestic as well as international presence has invested heavily in sponsorships with Marquee UEFA Champions league, the Cannes Film Festival, the Grammys, and the French and Australian Open tennis tournaments.
In congratulating the company, it was the BCCI’s chief, Saurav Ganguly, who said that he welcomes the Title Sponsorship for the 2022-2023 season.
The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a steppingstone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and deliver value to Mastercard through this collaboration.
BCCI
The next in line was the BCCI secretary, Jay Shah, who also congratulated the company for their marquee presence stating,
The BCCI is pleased to associate with a global marquee brand – Mastercard. We are in for an exciting period in Indian Cricket as we have Australia and South Africa coming over for white-ball series before the T20 World Cup and Sri Lanka, New Zealand and the prestigious Border-Gavaskar Trophy early next year while domestic cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. The 2022-23 season will witness a lot of action across age groups and I am confident that this will be an enriching partnership.
Jay Shah
Not the least, Mahendra Singh Dhoni even could not resist himself in congratulating the company who previously was also the brand ambassador to the company for four years. He added,
Cricket has been my life and given me everything I have. I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, and especially the domestic, junior and women’s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.
Mahendra Singh Dhoni
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