The BCCI Apex Council can choose its association with jersey sponsor Byju’s besides deliberating on Star’s “media rights payment” in its aborning meeting on Monday.
The meeting is commanded virtually. Byju needs to terminate its agreement with the BCCI however within the meeting held last month. The board had asked the edutech enterprise major to continue a minimum of till March 2023. (Read Also: Rishabh Pant gets successfully operated a knee surgery for a ligament tear)
The company had recent plans to put layoff not more than 5 per cent of its total strength of 50000.
In June last year, Byju’s had extended jersey support agreement with the BCCI until Nov 2023 for USD 35 million. The whole had replaced Oppo back in 2019. Byju’s was additionally one in all the sponsors of the 2022 FIFA tournament in Qatar.
There’s only 1 item on the meeting agenda which reads “discussion on Byju’s and STAR media rights payment”.
It is noticeable that Star is the current holder of the media rights for Indian cricket’s home season. The rights can return up for renewal once March.
Last year, the BCCI had sold-out the IPL media rights for the 2023-2027 cycle for Rs. 48390 crores.
